Wednesday 19 July 2017

Review | Wet n Wild Photo Focus Foundation


Now that the massive hype over this foundation has died down a bit, I thought that now is the perfect time to put my thoughts and opinions out there in the beauty world on whether or not it's a must-buy.

DESCRIPTION
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
-  High-performing, breakthrough formula.
-  Featuring light-adjusting complex to help prevent white cast in photos.
-  Tested under 7 light conditions with and without the use of flash photography.

CLAIMS
Goodbye photo flashback.
-  Clear blue sunlit sky
-  Outdoors PM
-  Indoors PM
-  Electronic flash
-  Fluorescent light
-  Bathroom light
-  Nightclub light 

PRICE
$8 (AUD)

STOCKISTS
Crush Cosmetics
La Femme Beauty
Beauty Joint

PACKAGING
For the price, the packaging is pretty damn good! It comes in a sleek glass bottle with a cute shovel applicator and in my opinion, their best foundation packaging yet.

FORMULA
The consistency is perfect (not too thick or too thin) and it feels incredibly soft and lightweight on the skin. It has a strong paint-like scent which threw me at first but I have since gotten used to it. I tried applying it with a foundation brush but it turned out completely streaky and it just latched onto the drier areas of my skin where I had healing blemishes, so that was definitely not ideal. A damp beauty sponge gave me much better results although, I found it a little hard to blend so I found myself having to add more and more product. 


COVERAGE
I was totally taken by surprise with how well it covered almost every imperfection (I still had to spot conceal here and there), so I would say it has medium to buildable coverage. Great for anyone who has a lot to cover!

FINISH
Something I've never said before is, "this foundation is too light for me". That was until I met 'Porcelain' which is a true porcelain shade, and actually a touch too pale for my fair skin (still can't believe it!). A matte finish is my personal preference when it comes to foundations but what I love about this one is that it's not a flat matte - it's more of a satin matte and it looks just beautiful on the skin. No matter how many layers of this foundation I applied, it never looked cakey; even after adding more layers of makeup over the top (concealer, bronzer, powder etc), it still didn't look heavy. 

LONGEVITY
It held up amazingly well on my oily skin, considering I was wearing it for approximately eight hours without touch ups, and there was barely any sign of shine. There wasn't any fading or separating  throughout the night - it really looked just as flawless and smooth as when I applied it. 

PROS
20 shades to choose from
Long wearing
Doesn't oxidize
Fantastic coverage
Looks great in all kinds of lighting
Nice packaging
Lightweight and comfortable on the skin
Doesn't look heavy
Buildable formula

CONS
Unpleasant scent
Emphasizes dry areas
Difficult to blend

FINAL THOUGHTS
I have to say, I am mighty impressed by this product! For a foundation to do all of those things and be under $10 is just crazy! If you have dry skin, I would be a little hesitant on trying this one out as it may cling to your dry patches. However, if you thoroughly exfoliated and moisturised I'm sure that can be avoided. For all of you pale princesses who struggle finding the perfect match, I urge you to look into this range because there will be a shade to suit you (if not, you can always mix two shades together). This foundation is definitely worth getting your hands on - it's a must-have in anyone's makeup bag!


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